About — Afro-Mic Productions

WHO ARE WE?

We are Afro-Mic, a Belfast-based independent production company creating entertaining, distinctive television with personality, humour and heart. We specialise in factual entertainment, formatted programming and original IP, with a growing slate of returnable ideas designed for audiences at home and internationally.

From warm, talent-led factual entertainment to ambitious new formats and authored stories, we’re interested in great ideas, great characters and programmes that audiences genuinely want to watch. We’re proudly from Northern Ireland, outward-looking and passionate about building ideas that can travel.

Afro-Mic Team at the RTS NI Awards - 2025

We have produced highly-acclaimed series such as Adrian Dunbar’s Coastal Ireland (C5/Netflix), Will & Ralf Should Know Better (UKTV), B&B By The Sea (BBC Two) and Made Up In Belfgast (BBC Three) amongst many others! Check out our ‘TV’ tab for more.

MD Emma-Rosa Dias & Head of Production Sabrina Ferro at the Edinburgh TV Awards 2023 (Small Indie of the Year Winner)

Afro-Mic started as a short-form digital indie in 2014, producing factual entertainment and drama shorts before making the switch to long-form factual entertainment in 2017. Since then Afro-Mic have worked with many of the UKs largest broadcasters on a whole host of shows, and in 2023 took home the award for Best Small Indie of the Year at the Edinburgh TV Awards.

Will & Ralf Should Know Better - Series 3 - UKTV

Currently in production on a raft of exciting new and returning commissions, such as Will & Ralf Should Know Better, for major UK networks, Afro-Mic Productions is one of the most ambitious and pioneering regional indies in the industry, serving fantastic and diverse content to UK and international broadcasters.